The American Set Tips

Write for us

We are looking for people who already know a place — the reporter who knows which house sold, the photographer who was at the wedding, the pilot who knows what the aircraft actually costs.

What we publish

01

Reported local stories

Something that happened, in Palm Beach, Beverly Hills, Nashville or Florida, that a resident would want to know. Sourced and attributable.

02

Weddings, told properly

The American wedding reported rather than styled — the planning, the people, the choices. With the couple's consent, always.

03

Aviation, for owners

Ownership economics, type reports, what a programme really costs. Written for people who sign the cheque, not for spectators.

04

Photography

Your own images, with your rights intact. We credit every picture the way its maker asks, and we never run one we do not have the rights to.

What a good pitch looks like

  1. One paragraph: what happened, and why a reader in that place cares now.
  2. Where you got it — the person, the document, the room you were in.
  3. Which of our titles it belongs to, and roughly how long it runs.
  4. Who you are, plus two things you have written or photographed.

Terms, plainly

We are a young house and we say so: we commission a small number of pieces, and we discuss the fee before you write, never after. You keep your copyright — we take first publication and the right to keep the piece in our archive. Your name is on your work. We do not publish AI-written copy submitted as reporting, and we do not accept a piece paid for by the subject of it.

What happens next

Every pitch is read by a person and answered — including the ones we turn down, which most of them will be. If we say yes, we agree the fee, the length and the date before you start. If we say no, we tell you why in a sentence, so the next one is better.

Send a pitch

Subject line: the title you are pitching, then your name. Paste the pitch in the body — no attachments on a first email.

Pitch the editor

[email protected] · we answer every pitch. Your details are never sold, rented or shared.

The American Set

The group

Eight local titles, each belonging to its place and keeping its own voice, its own look and its own readers.
About · Standards

Work with us

Brands & companies
Writers & photographers
Creators

Contact

Press, partnerships and corrections
[email protected]