The American SetBeverly Hills Marketers Talk Up Social Platforms as New Playbook for Building Fandom
Six marketing executives said artificial intelligence and social media platforms have reshaped how entertainment and live experiences reach audiences, according to Variety Film. The group pointed to creators, TikTok, Spotify and Pinterest as central tools for growing fan bases. The discussion carries particular weight in Beverly Hills, home to many of the talent and entertainment firms shaping how such campaigns get built.
With reporting from Variety Film.