Eva Longoria's Media Company Adds Football to Its Playbook

Eva Longoria's production company, Hyphenate Media Group, is expanding its sports programming from soccer into football, according to Variety. Longoria co-founded Hyphenate in 2023 with a media executive. The company's new football slate includes a project called "NFL Hometown Eats," which pairs professional football with local food culture. The addition builds on Hyphenate's existing soccer-related programming. Variety reports the move is part of a broader push to grow the company's sports division.

With reporting from Variety.