Former TV Sales Executives Open Ad-Buying Platform Spanning 13 Publishers

DataFuelX, an analytics firm run by executives who previously sold television advertising, has introduced a service called DFX Marketplace. The platform gives advertisers a single point of purchase for video inventory drawn from 13 publishers. According to Variety, the company's aim is to reassemble viewers whose attention is now spread across many outlets into audiences that advertisers can buy at once.

With reporting from Variety.