IMAX's Big-Screen Format Gains New Ground With Studios and Theater Chains

IMAX is striking additional agreements with theater chains as its giant-screen format draws steady business at the multiplex. The exhibitor points to Christopher Nolan's "The Odyssey" as a driver of that momentum, with the film keeping IMAX's 70mm screens in demand. IMAX expects the interest to translate into both marketing exposure and financial gains as more theater partners sign on.

With reporting from The Hollywood Reporter.