Movie Theaters Plan Midnight Margarita Screenings For 'Practical Magic 2' Opening

Theater operators are preparing midnight screenings with margaritas to mark the release of "Practical Magic 2," according to Variety. Industry estimates point to a $40 million opening weekend for the film, which would put it in position to overtake "Spider-Man: Brand New Day" at the top of the box office. The push comes on the heels of a summer that theater operators have called one of the strongest on record. Exhibitors are looking to the film's opening to keep that momentum going into the fall.

With reporting from Variety.