‘Practical Magic 2’ Toasts Its Opening Weekend With Midnight Margaritas

Movie theaters are pairing this weekend's biggest new release with a cocktail. Exhibitors are pouring midnight margaritas for opening screenings of "Practical Magic 2," part of a celebratory push as the film aims for a $40 million debut. That total would be enough to knock "Spider-Man: Brand New Day" from the top of the box office chart. The push follows a summer that theater operators are calling one for the record books, and they are looking to keep that momentum going into the fall slate.

With reporting from Variety Film.