Streaming's Next Hit Might Not Be a Show At All

Industry attention is turning toward unconventional content on Netflix, according to The Hollywood Reporter, which points to a trailer for the video game "Grand Theft Auto" and an AI-generated version of talk show host Andy Cohen drawing attention typically reserved for scripted series. The report frames the moment as a signal that streaming audiences are responding to formats outside traditional television, a shift being watched closely in Beverly Hills, home to many of the studios and agencies that decide what gets made next. Neither project is a traditional series, and both are being discussed as examples of where viewer interest may be headed.

With reporting from The Hollywood Reporter.