Rendy Lovelady, the Hand Behind Gulf Coast Jam, Gets a Music Row Close-Up

Every festival needs someone who builds it long before the crowd shows up, and at Gulf Coast Jam, Rendy Lovelady is one of those people as a founding partner of the event. Lovelady's work goes beyond one festival: artist management and staging live shows are both part of the job. Nashville's music-business trade press has now given Lovelady a spot in its series on the careers that keep this town running. That's the kind of attention Nashville tends to give to the people who make the shows possible, not just to the ones on the stage.

With reporting from MusicRow.