On the Island, Even the Water Now Has to Perform

The water bottle in hand has become its own kind of statement here, and now it is being asked to do more than look right. Town & Country's own accounting draws a line between the water people pay a premium for and the water people doctor at home from the kitchen tap, both chasing the same thing: a boost that can actually be measured, not just claimed. It is a fitting moment for a place that has never separated appearance from substance for long.

With reporting from Town & Country.