The House Is the Brief: Swizz Beatz Draws a CB2 Collection From the Home He Keeps With Alicia Keys
Swizz Beatz has turned the rooms he lives in into a line of furnishings. The producer's new collection for CB2 is modeled on the residence he and Alicia Keys share, a house that now serves as the reference point for an entire catalog. The signature piece is a DJ booth, raised above the floor so the person at the decks stands a step over the room rather than tucked into a corner of it. For a title that follows how American houses are built and lived in, the notable move is the direction of travel: a private home informing what arrives in a national retailer's showroom, not the other way around. The booth is the headline object, but the premise is the house itself, and it is the reason the line reads as a portrait of a particular address rather than a general mood.
With reporting from Elle Decor.