The American SetA Founder Makes the Buyer's Case for Broader Gallery Programs
Hall W Rockefeller is behind a new AI tool built to help galleries bring more women and non-binary artists into the stable of names they represent. The pitch is as much about commerce as it is about fairness. In Rockefeller's view, a program with a wider range of artists draws a wider range of people willing to write a check. For dealers on this side of the Atlantic, that is a plain proposition worth hearing: who hangs on the walls shapes who walks through the door at the opening.
With reporting from ARTnews.
