Porsche Picks West Palm Beach as One of Two First Homes for Its New Private Club

Porsche has named the first two cities for a new private club that also works as a studio, and West Palm Beach is one of them. The other is Dallas. Nobody can simply sign up: membership comes by invitation from the carmaker. The German house calls the idea a club and a studio at once, a place built around the marque rather than a showroom for selling cars. For readers here, the news is the address. Of all the American cities Porsche could have chosen to open with, it chose one on our side of the water. Cars are among the most closely followed objects in American collecting, and a maker giving its name to a room says something about where it thinks its people already are. For now there are two cities, and one of them is ours.

With reporting from Galerie.