The Dinner Reservation Is Becoming the Whole Evening

Getting friends into the same room now takes planning, and the companies that move people around the country have noticed. Skift reports that trip operators are turning that planning into a line of business, handling the gathering itself rather than only the ticket and the room. For anyone who has tried to fill a table of eight on a Saturday in Miami or Nashville, the appeal is obvious: the hard part was never the menu, it was the calendar. If the trend holds, the restaurant and the hotel become not just the setting for a night out but the reason the night out happens at all.

With reporting from Skift.