Event Travel Fills More Than the Arena, and the Travel Business Is Starting to Plan for It

Skift has made travel built around live events the subject of its 2026 tourism summit. Its argument will make sense to anyone who books tables or rooms in a town that hosts big events: the pull of a major event reaches far past the venue itself. For the readers of this page, that wider reach means the hotel lobby, the dining room and the reservation book. The question Skift is now putting to the industry is how to arrange itself around that reach on purpose instead of by chance.

With reporting from Skift.