The Shop Off the Lobby Is Becoming a Reason to Travel

Travel analysts are now treating shopping as one of the main things travelers spend on, and as an experience in itself rather than an errand between reservations. They see a good store working like a good dining room: it teaches a visitor something about where they are and puts them in touch with the people and culture of the place. For hoteliers from Palm Beach to Aspen, that suggests the boutique in the lobby deserves as much care as the restaurant across from it. A traveler can carry a well-chosen object home and keep it long after the bill is paid.

With reporting from Skift.