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Who Wore What When

The Advent Calendar Just Became Beauty's Most Anticipated Countdown

September 16, 2026 · 1 min read

Beautiful minimalist advent calendar with illuminated houses and numbers for winter decor and festive ambiance. — Photo by Torsten Dettlaff on Pexels

For shoppers from Palm Beach to Rodeo Drive, the countdown to the holidays now begins inside a single box. Charlotte Tilbury and Liberty London have already put their 2026 beauty advent calendars on shelves, well ahead of the season proper. Behind each door: not the usual chocolate, but a genuine skincare, makeup, or perfume find, one considered reveal at a time. Call it less a calendar than a curated preview of the year's best beauty, doled out daily.

The American Set on film — also on Instagram.

With reporting from Vogue.

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