The American SetAfter Four Years, New Balance's 990 Is About to Change
New Balance has confirmed a coming update to its 990, the sneaker that's defined the brand's lineup since the current version launched in 2022. The announcement arrived not as a full campaign but as a single, notably modest billboard — a tease, and nothing more. No design details have been shared, only that a shoe that has held its shape unchanged for four years is finally due for a new one.
With reporting from Footwear News.