Allergy Relief Gets a Beauty-World Makeover, Backed by $1 Million

Wizard Wellness, the allergy-care brand beauty veteran Lorne Lucree launched this past January, has raised $1 million and introduced its first celebrity-fronted campaign. The brand approaches allergy relief with the same polish long reserved for skincare and color cosmetics, treating congestion and sniffles as a category worthy of real design attention. The new funding and campaign mark the brand's move from a fresh launch into full expansion mode, with a beauty-industry veteran now steering it into new territory.

With reporting from WWD.