Alo's California Ethos Gets a New Global Face in Wang Yibo
Alo, the Los Angeles-based wellness label built on the gym-to-the-world wardrobe, has named Wang Yibo its global brand ambassador. The Chinese actor, singer and racer steps into pieces designed around the brand's "studio-to-street" logic, the kind of layer meant to survive a workout and a lunch reservation without a costume change. It's a fitting hire for a label whose whole premise is that Los Angeles ease travels well.
With reporting from WWD.