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Alo's California Ethos Gets a New Global Face in Wang Yibo

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Alo, the Los Angeles-based wellness label built on the gym-to-the-world wardrobe, has named Wang Yibo its global brand ambassador. The Chinese actor, singer and racer steps into pieces designed around the brand's "studio-to-street" logic, the kind of layer meant to survive a workout and a lunch reservation without a costume change. It's a fitting hire for a label whose whole premise is that Los Angeles ease travels well.

With reporting from WWD.

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