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Who Wore What When

Asics Names a Shoe After Its Best Feature: Doing Less

· 1 min read
Detailed close-up of Asics sneakers highlighting vibrant pink shoelaces. Perfect for sports and fashion themes.
Photo by ClickerHappy on Pexels

The Gel-SlowCush wears its purpose on its label, built for low-intensity movement rather than personal records. Underfoot, Asics stacked it to 48 millimeters, a substantial cushion that favors comfort over speed. It's a rare case of a sneaker company naming a shoe for what it won't ask of you.

The American Set on film — also on Instagram.

With reporting from WWD.

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