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Who Wore What When

From Balmain to G-III: Emily George Takes Charge of Selling Straight to Shoppers on This Side of the Atlantic

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

G-III has hired Emily George to lead its business of selling directly to customers across the continent. She comes from Balmain, where she oversaw the label across the Americas and ran its wholesale accounts around the world. She has spent her career on the wholesale side, getting a fashion house into stores, and now she'll run the part of G-III that sells to the customer with no store in between. For readers who follow fashion from the boutique counter all the way to the checkout page, she's a name to remember.

With reporting from WWD.

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