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Beautycon Comes Home: Downtown L.A. Gets a One-Day Beauty University

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Beautycon is back in Los Angeles, and this time it's trading the sprawling convention floor for something more compact: a single day built around a "university" format, set to unfold in the heart of downtown. Keke Palmer joins the lineup for the occasion, lending her name to a homecoming for a brand that has always found its footing here. Downtown L.A. gets the crowd; Beautycon gets its city back.

With reporting from WWD Fashion.

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