Before The Gown Goes On, TikTok Can't Stop Talking About This Derm-Made Skincare Line

Prequel, a skincare brand founded by a dermatologist, has become a genuine object of fascination on TikTok, with viewers trading their honest takes on the line rather than the usual sponsored gloss. For a publication that spends its time cataloging what happens under the lights, the appeal tracks: the skin under the makeup matters as much as the label on the gown. A derm-founded brand earning this kind of organic attention is the sort of credential-backed buzz that outlasts a single viral clip.

With reporting from Harper's Bazaar.