Before the Gown, the Groundwork: Medicube Goes Up to Half Off for Prime Day

Korean skin care label Medicube has cut prices by as much as 50 percent on its most talked-about products for Amazon's October Prime Day. The headliner is the PDRN Gua Sha, the sculpting tool that social media creators have championed. The brand's sheet masks, which WWD's own editors have vouched for, are on sale too. For anyone from Palm Beach to Beverly Hills with a season of black-tie invitations ahead, this is the quiet prep work: the cameras will catch the dress, but the skin under it gets its start at home.

With reporting from WWD.