The Blazer Gets a Backstory

Veronica Beard has turned its signature blazer into a canvas for personalization with the launch of Blazer Atelier, a global customization experience. Wearers can choose a hidden embroidered mantra tucked inside the jacket, swap in button covers, or pin on vintage brooches. It is tailoring in the truest sense — the finished piece reads as ready-to-wear, but the details are entirely the owner's own. For a wardrobe staple built on precision, the new offering turns each blazer into something closer to a signature.

With reporting from WWD Fashion.