Bloomingdale's Keeps Growing, and Its CEO Is Adding More Labels to the Rack

Olivier Bron, chief executive of Bloomingdale's, has been walking through the formula behind the store's current run, and the short version is that the numbers are climbing. Sales have risen at a pace that sets the house apart from the rest of its field. At the same time, the floors are filling with a wider roster of high-end and of-the-moment designer names, the kind a shopper comes in for on purpose rather than stumbles upon. For anyone who still treats the big brown bag as a wardrobe credential, it is a fine moment to be a regular.

With reporting from WWD.