Bottega Veneta Adds Song Hye Kyo to Its Ambassador Roster

Song Hye Kyo has joined Bottega Veneta as a brand ambassador, the Italian house announced, placing the South Korean actress alongside current faces Jacob Elordi and Julianne Moore. The appointment adds another name to a roster the brand has kept notably small and specific, favoring depth of association over sheer numbers. Song joins a group spanning generations and continents, a pairing that reads as much about range as it does about star power.

With reporting from WWD.