Bugatchi's Spring 2027 Idea of a Vacation Has a European Address

Design head Omar Bertona is billing the brand's Spring 2027 lineup as a dressed-up sequel to its "Italian Daydream" line, with an Italian lakeshore as the mood board. It's a shift in setting more than concept: the same easy, warm-weather sensibility Bugatchi has built its name on, pointed now toward lake towns rather than city streets or beach clubs. For a label whose whole proposition is wearable polish, naming the inspiration this specifically is itself the news.

With reporting from WWD.