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Who Wore What When

B.U.M. Equipment Marks 40 Years the Way Any Elder Statesman of Streetwear Should: With a Hoodie

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

The label is turning 40, and it is celebrating by putting itself back on the rack rather than in a retrospective. The relaunch keeps things sensible: tops, bottoms and hats built for everyday wear, not archive-only nostalgia. The one indulgence is a commemorative hoodie made specifically for the anniversary, the piece clearly meant to carry the occasion on its back. No gala, no runway — just a wardrobe staple getting its moment back in rotation.

With reporting from WWD Fashion.

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