The American Set Tips
Who Wore What When

Calvin Klein Wins the NYFW Scoreboard No One Was Watching For

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

Fashion week is judged on the runway, but ListenFirst keeps its own tally — and for Spring '27, Calvin Klein topped it. The brand posted a 15.3 million engagement score, the highest of the week, built on a strategy that leaned into celebrity appearances and an Instagram-first approach rather than traditional press. It is a reminder that a show's afterlife now runs as long as the feeds do.

With reporting from WWD.

More from Who Wore What When

  1. Bella Hadid's New Watch Is a Love Letter to Her Mother

  2. Crimped Waves Claim New York Fashion Week's Spring 2027 Runways

  3. Aspen Season Starts With a Coat, Not a Lift Ticket

  4. TWP Is Having a Moment—And Storefronts to Prove It

The American Set

The group

Eight local titles, each belonging to its place and keeping its own voice, its own look and its own readers.
About · Standards

Work with us

Brands & companies
Writers & photographers
Creators

Contact

Press, partnerships and corrections
[email protected]
Palm Beach · · 76° · Clear · No.6Beverly Hills · · 64° · Clear · No.3Nashville · · 73° · Clear · No.1The Hamptons · · 69° · Partly cloudy · No.4Aspen · · 51° · Clear · No.9Miami · · 74° · Clear · No.2Montecito · · 63° · Clear · No.5Nantucket · · 69° · OvercastMalibu · · 63° · Clear · No.8Jackson Hole · · 46° · Clear · No.11Palm Beach · · 76° · Clear · No.6Beverly Hills · · 64° · Clear · No.3Nashville · · 73° · Clear · No.1The Hamptons · · 69° · Partly cloudy · No.4Aspen · · 51° · Clear · No.9Miami · · 74° · Clear · No.2Montecito · · 63° · Clear · No.5Nantucket · · 69° · OvercastMalibu · · 63° · Clear · No.8Jackson Hole · · 46° · Clear · No.11