The American SetCara Delevingne Puts a Face on Fashion's Cotton Cleanup
Cara Delevingne has signed on with Armedangels, fronting the German label's Detox Denim collection, which is built from organic and recycled cotton. The campaign puts sourcing front and center rather than treating it as fine print, naming the fiber content as the actual selling point. It's a quieter kind of star turn than the usual campaign splash — a supermodel vouching for what the denim is made of, not just how it photographs.
With reporting from WWD.
