The Checkered Slip-On Is Back on the High School Hallway
Vans is enjoying a fresh wave of attention, with both online visits and in-store footfall pointing in the right direction, and teenage boys leading the charge. The skate shoe that once belonged to the half-pipe is, it seems, back on the sidewalk and in the shopping cart. Timberland, the sister brand, is finding its own young audience, with the yellow boot landing particularly well among teenagers from wealthier households. For anyone watching what the next generation wears before they ever reach a red carpet, the signal is clear: the classics are earning their place all over again.
With reporting from WWD.