Checking In: Lacoste's New Capsule Comes With A Reservation, Not A Receipt

Lacoste has teamed with The Hoxton and artist Michael McGregor on a small run of co-branded pieces, and the house has skipped the usual retail door entirely. Instead of a storefront, the collection lives behind a hotel key: guests who book a stay are the ones who get access to it. McGregor's artwork gives the line its specific signature, rather than a straightforward logo pairing. It is a modest collaboration by volume, but the distribution model — check-in as the point of sale — is the actual story here.

With reporting from WWD.