Cos Names Its Newest Global Face: China's Kun

The Chinese idol known simply as Kun — born Cai Xukun — has been named global brand ambassador for Cos. The appointment recognizes a career built across three lanes at once: music, performance and production, a range few labels get to claim in one signing. For Cos, it's a bet on a name whose reach spans stages and studios alike.

With reporting from WWD Fashion.