Daily Drills Adds Shopbop to Its Growing Address Book

Loungewear label Daily Drills, co-founded by Kennedy Crichlow and Mary Ralph Lawson Bradley, is expanding its retail footprint to Shopbop, giving the brand's Gen Z following another place to shop beyond its own site. The two co-founders discussed the move together, framing it as part of a broader push outward for the label. They also teased a tour on the horizon, without tipping their hand on where or when. For a brand that built its name on loungewear alone, a retail partner this size marks real expansion, not just another stockist.

With reporting from Fashionista.