Damson Madder Hands Its Fall 2026 Campaign to a Triple-Threat New Yorker

The British label Damson Madder has chosen Mackenzie Thomas — credited as a writer, artist and performer — to front its Fall 2026 campaign, and to appear alongside her in the flesh. The brand is marking the collection's arrival in New York with a live show built around five performances at the SoHo Playhouse. Thomas's role spans both the printed campaign and the stage that night, a rare double billing for one face and one collection. It puts an indie British house's American moment squarely on a Manhattan stage, with a downtown venue standing in for the runway.

With reporting from WWD.