Denim Label Still Here Trades SoHo for Melrose

Still Here, the New York denim brand, is putting down roots on the West Coast. The label's first store outside its home city lands on Melrose Avenue, long the address for labels looking to make their case to Los Angeles. It is a coast-to-coast move for a brand built on New York denim, now testing the fit of Southern California retail. The opening marks Still Here's first physical foothold beyond the city where it started.

With reporting from WWD.