Denim, Undefeated: Untuckit's Data Chief Still Reaches for Blue

Björn Bengtsson, chief product and supply chain officer at Untuckit, sat down with WWD to talk about digitalization's grip on the fashion business — and where his own closet draws the line. Denim, by his account, is the one constant that holds up regardless of what the spreadsheets say. It is a small detail, but a telling one: the executive paid to think in data still dresses like someone who trusts fabric over forecasts.

With reporting from WWD.