Denim's Best-Kept Secret Isn't Blue

Ask a denim devotee to name the fabric's signature color, and indigo wins without a fight. A traditional Japanese dyeing method complicates that reflex, drawing its hue from persimmons rather than the usual vat. The result is a warmer, rust-leaning cast that reads nothing like the classic jean. Call it proof that even denim's oldest color story still has room for a plot twist.

With reporting from WWD.