Dickies and Budweiser Toast 150 Years With a Workwear Capsule Built for the Job
Dickies and Budweiser have teamed up on a capsule collection marking the beer brand's 150th anniversary, pairing Dickies' workwear pedigree with Budweiser's Americana branding. Both companies frame the partnership as a tribute to hardworking Americans, the audience each brand has long dressed and served.
With reporting from WWD Fashion.