Duolingo's Owl Trades the App Icon for a Runway Rack

The language-learning app is having a fashion moment of its own, unveiling a capsule collection built with designer Megan O'Cain and marking the occasion with a pop-up timed to New York Fashion Week. It is an unlikely pairing on paper — an education app and a working designer — but the collection and its accompanying shop put Duolingo squarely inside the week's calendar of presentations. The pop-up gives fashion-week crowds a physical stop to see the line in person rather than just scroll it.

With reporting from WWD.