Edie Campbell Touches Down as Jil Sander's Hitchcock Heroine

Jil Sander's Fall campaign sets its scene at a forgotten airfield, with creative director Simone Bellotti casting Edie Campbell as a heroine styled after Alfred Hitchcock's leading ladies. The imagery keeps its intentions enigmatic, letting the setting and the casting carry the story rather than any explicit narrative. It's a cinematic turn for the season, staged somewhere far from a runway in the usual sense of the word.

With reporting from WWD Fashion.