Elie Saab Trades the Red Carpet for the Rack, One Date on the Calendar: October 22

Mark it down. On October 22, Elie Saab's gowns — the kind that have lately draped Zendaya, Olivia Dean, and Eva Longoria on the way into a room — arrive at H&M, no red carpet credential required. The collaboration puts his particular brand of built-for-an-entrance glamour into general circulation, the same silhouette that has done its work on three of the season's most photographed arrivals now sized for anyone's closet. Consider it the gown world's version of trickle-down, except everyone actually gets one.

With reporting from Vogue.