The Fall Layer Question, Answered: Lewis Hamilton and Chris Lee Front Lululemon's New Season
Lululemon has put two faces on its autumn coats and jackets: Lewis Hamilton and, newly beside him, Chris Lee. The clothes are built to weigh little and to keep out wind and rain. The campaign also frames getting out and moving as something done with purpose, not simply for exercise. For readers heading from an early Aspen morning to a damp Hamptons weekend, those are the qualities that decide which jacket actually gets worn this fall.
With reporting from WWD Fashion.