The American SetForest Floor, Bottled: Vermont's Ursa Major Puts Birch Sap and Willow Bark to Work
Skin care gets its own field guide with Ursa Major, a Vermont-based line building its formulas around ingredients closer to a hike than a lab bench. Birch sap and willow bark anchor the naturally derived actives at the center of the brand's approach, with other forest-inspired ingredients rounding out the lineup. The company carries B Corp certification, the kind of credential that signals process as much as product. It is a quieter sort of glamour than a red carpet gown, but the same instinct for provenance applies: know what you're putting on, and where it came from.
With reporting from Fashionista.
