Gap Bags the Wardrobe Basics as Its Next Big Accessory Move
Gap is putting its most familiar pieces on your shoulder instead of your back. The retailer has introduced GapBag, a collection that turns its signature products into accessories rather than apparel. Gap says the move marks a significant step in its broader push into the accessories category. It is a shift worth watching for a brand best known for what you wear, not what you carry.
With reporting from WWD.