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Who Wore What When

Gap Bags the Wardrobe Basics as Its Next Big Accessory Move

· 1 min read
Woman in a white dress holds orange shopping bags, showcasing fashion and style.
Photo by Angela Roma on Pexels

Gap is putting its most familiar pieces on your shoulder instead of your back. The retailer has introduced GapBag, a collection that turns its signature products into accessories rather than apparel. Gap says the move marks a significant step in its broader push into the accessories category. It is a shift worth watching for a brand best known for what you wear, not what you carry.

With reporting from WWD.

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