Gap Turns Rockefeller Center Into One Giant Handbag

Reed Krakoff is putting his name on Gap's first-ever bag collection, and the debut is not a quiet one: GapBag takes over Rockefeller Center for New York Fashion Week, tote rendered at billboard scale. The collection also brings artist editions and a customization option to the display. It is a bold, very public way to introduce a brand-new line.

With reporting from WWD.