Giants Quarterback Jaxson Dart Adds Tunnel Style to His Rookie Season, Fronting Boss This Fall

Jaxson Dart, the New York Giants quarterback, is stepping into a role that has nothing to do with the scoreboard: face of Boss's fall campaign. The label has tapped him for its social media push, putting the athlete's image alongside its seasonal collection rather than a highlight reel. Where fans will actually see the clothes, though, is the stadium tunnel, where Dart is expected to wear the brand on his way in this season. It is a quieter kind of arrival than a touchdown, but in the NFL's increasingly fashion-literate pregame ritual, it counts.

With reporting from WWD Fashion.