The American SetGood Jeans Take Time
Untuckit's new jeans line is finding its footing with shoppers, and the brand earned it the slow way. Development took a year and a half — long enough to get the fit right before the line ever reached customers. That's a deliberate pace, not the norm for how quickly new lines usually get to market. It's paying off: the jeans are gaining real traction now that they're out.
With reporting from WWD.